Alex WipperfürthWILL CONTEXT-BASED DESIGN REPLACE HUMAN-CENTERED DESIGN?How Human-Centered Design Emerged6 min read·Dec 7, 2020----
Alex WipperfürthCULTURAL INTELLIGENCEAs marketing is expanding beyond its traditional transaction-oriented definition to help our brands connect with people in ways that are…19 min read·Jun 26, 2019----
Alex WipperfürthWHY CULTURE MATTERSIt’s no longer about what we sell, but what they buy18 min read·Apr 18, 2019--1--1
Alex WipperfürthTHE MEANING OF BRAND MEANINGThere’s a lot of talk among us “marketing experts” about how brands need to be more meaningful today. But in all my research, I couldn’t…14 min read·Apr 17, 2019----