Alex WipperfürthWILL CONTEXT-BASED DESIGN REPLACE HUMAN-CENTERED DESIGN?How Human-Centered Design EmergedDec 7, 2020Dec 7, 2020
Alex WipperfürthCULTURAL INTELLIGENCEAs marketing is expanding beyond its traditional transaction-oriented definition to help our brands connect with people in ways that are…Jun 26, 2019Jun 26, 2019
Alex WipperfürthWHY CULTURE MATTERSIt’s no longer about what we sell, but what they buyApr 18, 20191Apr 18, 20191
Alex WipperfürthTHE MEANING OF BRAND MEANINGThere’s a lot of talk among us “marketing experts” about how brands need to be more meaningful today. But in all my research, I couldn’t…Apr 17, 2019Apr 17, 2019
