WILL CONTEXT-BASED DESIGN REPLACE HUMAN-CENTERED DESIGN?How Human-Centered Design EmergedDec 7, 2020Dec 7, 2020
CULTURAL INTELLIGENCEAs marketing is expanding beyond its traditional transaction-oriented definition to help our brands connect with people in ways that are…Jun 26, 2019Jun 26, 2019
THE MEANING OF BRAND MEANINGThere’s a lot of talk among us “marketing experts” about how brands need to be more meaningful today. But in all my research, I couldn’t…Apr 17, 2019Apr 17, 2019
